Kid's essentials built to outlast kids — and 50+ washes.
Designed by a Canadian mom of three. 20,000+ orders, 4.94⭐ from 2,485 parents.
Everything They Need
I'm Mira, mom of three. I built Roobear because nothing I bought survived my kids (or my standards)...
Our Best Sellers
Striped Long Sleeve Romper
10oz Stainless Steel Spill-Proof Cups (4-Pack)
10oz Stainless Steel Spill-Proof Cups (2-Pack)
Striped Lightweight Crewneck
Spring Sweatsuit
Snacks Lightweight Crewneck
Comfy Gingham Pants
Cotton Striped Pants
"Who Brought Snacks?" Organic Cotton Tee
Barrel Jeans
Rain Gear - Waterproof Fleece-Lined One-Piece Suit
First Rodeo Organic Cotton Tee
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2400+ Parents Can't Be Wrong
Mackenzie P. ✓
My little guy has a few of the graphic tees, and while I love the fit and the cute graphics, my favourite aspect is the quality of the fabric. It's thick, durable, and soft. Everything needed to last through rambunctious toddler activities.
Alison B. ✓
We keep coming back for more sleepers and 2 piece pjs. They hold up so well and still look great. They fit for so long with the footless option and are so soft and stretchy.
Shira H. ✓
Cups actually don't leak. No more backpacks that smell like old milk. As soon as I handed my toddler his cup he tried to shake it as much as possible, and nothing. Will be buying more."
Jennifer T. ✓
The cutest, and extremely soft and cozy for my toddler and baby. I love how their sizing is always true to size. Every other brand I find fits so differently.
Meghan M. ✓
We have multiple pairs in multiple different patterns, from newborn up to size 4 for my oldest. So soft and cozy and incredible quality. True to size with lots of stretch to grow into.
Reid W. ✓
We got our son a set in a size up and it was perfect for fall and winter, and will still fit next year. So happy to find rain gear that works, is comfortable, and looks super cute.
Kristin D. ✓
Quality is absolutely stunning. Customer service is 10 out of 10. Had a little mix up on my order and it was so quick and easy to have fixed.
Kate M. ✓
We have a full blown Roobear addiction. Multiple orders and the quality never disappoints. Mira and her team are the best, unmatched customer service."
Caelen H. ✓
We have sleepers, sleep sacks, daywear and more from Roobear. It's one of my first recommendations to my new mom friends. The quality is amazing and it washes like a dream.
Lindsay M. ✓
The third year giving my girl Roobear jammies for her birthday. Love that they fit her all year and are still in good enough condition to save for the next kid.
Melanie K. ✓
This shirt is fantastic quality, the material is lovely. My big two year old is wearing a 3T in this photo.
Melissa R. ✓
I'm obsessed. Excellent value for your dollar. The cups are no joke, no more leaks.
Safe For Little Ones
Our fabrics are OEKO-TEX certified toxin-free, our cotton is GOTS certified organic, and every piece is produced in a WRAP certified ethical factory.
