I'm a mom of three, the co-founder of Roobear, and most days you'll find me somewhere between a load of laundry and a sketch for our next collection.

Roobear started because I was tired. Tired of the kids' clothing I was buying falling apart after a handful of washes. Tired of pajamas that pilled, mealtime gear that leaked, and rain jackets that couldn't survive a single Canadian winter. Tired of paying for "premium" and getting something I wouldn't pass down.

So I started making the pieces I actually wanted. Bamboo sleepers soft enough for sensitive skin and tough enough to survive 50 washes. Daywear with original prints and a boxy fit that lasts more than one growth spurt. Lunch kits that genuinely don't leak. Rain gear built for real weather.

Every piece gets one test before it goes out the door: would I put it on my own kids, at my own table? If the answer is no, we don't make it.

Materials we actually trust. OEKO-TEX and GOTS certified bamboo and organic cotton, every time.

Designs that grow with your kid. Generous, intentional fits so one purchase lasts.

A real person on the other end. If something goes wrong, you reply to our emails and you'll hear back from me or our small team. Not a chatbot.

A small Canadian business that genuinely cares. 20,000 orders in, 4.94 stars from over 2,400 parents, and still surprised every time someone chooses us.