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For the kids who think sleep is optional. This light blue tee is made from soft, breathable organic cotton and features a cheerful jogging alarm clock and bold “5:30 AM Club – Rise and Shine” graphic. Designed by our Canadian mama illustrator for the ones who are up before the sun (and the coffee). Because some kids just don’t sleep in—and that deserves a shirt.
Please note: Due to a labeling error by our manufacturer, our 12–18M is the same size as our 1T, and our 18–24M is the same as our 2T. The tag may say either size, but the fit is correct.
Wipe clean with a damp cloth for everyday messes
Machine wash inside out on cold, gentle cycle only when needed
Do not bleach or use fabric softener
Hang to dry — do not tumble dry or expose to direct heat
Store out of direct sunlight to help preserve colour and quality.
Our Guarentee
Need a different size? Changed your mind? No problem. We make returns and exchanges easy.
Order Ships Within 48 Hrs
We work fast to get your goods to you so you can start enjoying your pieces.
Quality You Can Count On
Thoughtfully designed, play-tested, and made to last—comfort, function, and style in every stitch.
Everything is amazing, from the pajamas to the sleep sacks and everyday wear. I keep coming back for more—they’ve truly become my go-to shop for my daughter.
The search for cute baby boy clothes is over! Best quality, best materials and constant cute new drops. Sleepwear and daywear they do it all! Best part is supporting a great Canadian small buisness
We purchased Family Christmas Pajamas. I loved everything about them; size inclusive, so soft and very cute patterns. I’m 5’4 and felt these were incredibly long. A good two inches of fabric draped on the floor and I was tripping. They were wide leg pants so a jogger could have been a better choice. I think the length is great for taller girls, but would love to see a shorter length in shirts/pants in the future as the company grows. Better to be too long than too short.
The large men’s shirt was tight on my husband but it was stretchy.
Overall, would definitely buy again with but likely not the wide leg pajama style until a shorter option is available.
These are such cute well made quality clothes, and Canadian made!! I only wish I found this brand sooner. So excited for all the fun toddler graphics to be worn. The designs are well thought out, and the quality is amazing!
Each and every piece from sleep sacks to, sleepers, to clothing has been so cute, true to size and great quality. Customer service has been so prompt and helpful as well. We keep coming back as our little one grows!
I got the brown women’s pj set in Dec 2025 after two C-section births (Oct 2023 and May 2025). These PJs were so comfortable! The material is soft and cooling. The pants fit high above my scar and not tight at all. I love the top for easy nursing. Overall great product! The pants are a tad long for me (5’4) but not a deal breaker.
Got two shirts for our will-be toddler as well as a pair of adorable gingham pants. The fabric is great quality and I love that the t shirts have a bit of stretch to them! Such cute designs. Request for matching adult tees!
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Laurel H.
The best... everything!
We have been buying Roobear for almost 2 years and are absolutely in love with everything we get! The sleepers and pyjamas are the best (especially when you have a kiddo with sensitive skin) and we won't buy anything else. Whether its for our little one or for a baby shower - you cannot go wrong with Roobear jammies!
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Hollyn Ledman
New loyal customer
I received my package and fell in love with the quality. Shipping was fast and the shirts I got were a thick and durable cotton! The designs are so fun and versatile and can’t wait for my daughter to wear them! Thank you!
K
Kirsten C
Favourite Brand
I’ve purchased everything from sleepers to women’s wear to our fav new graphic tees and shorts! This brand does not disappoint. Always happy with our purchases. Amazing quality on these.
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Meg L
Quality!
This shirt is fantastic quality- the material is lovely. My big two year old is wearing a 3T in this photo!
