[{"id":631511974178,"handle":"community-favourites","updated_at":"2025-09-17T04:10:03-07:00","published_at":"2024-11-24T16:13:34-08:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Best-Sellers: Community Favourites","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eLoved by little ones and their grown-ups. These are the pieces that keep coming back by popular demand – tried, tested, and Roobear-approved. From best-selling prints to must-have basics, these are the styles that have earned a spot in your cart, time and time again.\u003c\/p\u003e","image":{"created_at":"2024-11-24T16:13:33-08:00","alt":null,"width":2572,"height":2572,"src":"\/\/www.roobearkids.com\/cdn\/shop\/collections\/emergencysnowmen-31.jpg?v=1732493614"}},{"id":649633759522,"handle":"best-selling-daywear","updated_at":"2025-09-17T04:10:03-07:00","published_at":"2025-08-31T14:09:34-07:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Best-Selling Daywear","body_html":"","image":{"created_at":"2025-08-31T14:09:34-07:00","alt":null,"width":2400,"height":2400,"src":"\/\/www.roobearkids.com\/cdn\/shop\/collections\/Elza_Photographie_Roobear_Shoot_2_-_July_2025_-Web-60.jpg?v=1756674574"}},{"id":644677599522,"handle":"moms-essentials-for-summer","updated_at":"2025-09-17T04:10:03-07:00","published_at":"2025-06-10T14:18:19-07:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Essentials for Summer","body_html":"\u003cp data-start=\"101\" data-end=\"368\"\u003eEverything you need, nothing you don’t. This summer-ready collection features our everyday diaper bag, leak-resistant wet bags, and kid-friendly bento boxes — all designed to make getting out the door easier. Simple, practical, and made to keep up with real life.\u003c\/p\u003e","image":{"created_at":"2025-06-23T10:35:15-07:00","alt":null,"width":3360,"height":3360,"src":"\/\/www.roobearkids.com\/cdn\/shop\/collections\/108A1408.jpg?v=1750700115"}},{"id":491232100642,"handle":"fall-capsule-collection","updated_at":"2025-09-17T04:10:03-07:00","published_at":"2024-08-30T07:41:24-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Everyday Essentials","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe pieces they’ll reach for again and again. From comfy play dresses to versatile sweatsuits, these essentials are made for all the little moments that make up their day.\u003c\/p\u003e","image":{"created_at":"2024-09-19T12:36:28-07:00","alt":null,"width":1536,"height":1537,"src":"\/\/www.roobearkids.com\/cdn\/shop\/collections\/daytime-5.jpg?v=1747518201"}},{"id":644897866018,"handle":"graphics-drop-round-2","updated_at":"2025-09-17T04:10:03-07:00","published_at":"2025-06-17T16:09:46-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Graphics Drop - Round 2","body_html":"\u003cp data-start=\"75\" data-end=\"301\"\u003eGraphic tees (round two + restock of your faves), everyday shorts in fresh colours, sun hats, and baseball caps — everything you need for the perfect summer outfit. Easy to mix, match, and wear on repeat.\u003c\/p\u003e","image":{"created_at":"2025-06-17T16:09:57-07:00","alt":null,"width":3731,"height":3731,"src":"\/\/www.roobearkids.com\/cdn\/shop\/collections\/1ABB9908-EC1F-4375-BF47-906E5A805262.jpg?v=1750201849"}},{"id":641946386722,"handle":"certified-roobear-club-tees","updated_at":"2025-09-17T04:10:03-07:00","published_at":"2025-04-19T15:38:11-07:00","sort_order":"manual","template_suffix":"","published_scope":"global","title":"Roobear Club Tees","body_html":"\u003cp data-start=\"39\" data-end=\"180\" class=\"\"\u003eA playful lineup of organic cotton tees for snack lovers, early risers, and cool kids on the move. Hand-drawn and made for everyday wear.\u003c\/p\u003e","image":{"created_at":"2025-04-19T15:39:21-07:00","alt":null,"width":1536,"height":1537,"src":"\/\/www.roobearkids.com\/cdn\/shop\/collections\/beachsnacks-63.jpg?v=1746468499"}},{"id":649633530146,"handle":"whats-new-everyday-essentials","updated_at":"2025-09-17T04:10:03-07:00","published_at":"2025-08-31T13:54:53-07:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"What's New - Everyday Essentials","body_html":""}]
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For the kids trying something new — and doing it with style. This ultra-soft, gender-neutral tee is made from organic cotton and features a playful back graphic that says “This is actually my first rodeo.” Clean front, bold back, and full of personality. Perfect for first steps, first swings, or their first big yeehaw.
Made for the brave beginners, the curious cowpokes, and the little legends in the making.
Wipe clean with a damp cloth for everyday messes
Machine wash inside out on cold, gentle cycle only when needed
Do not bleach or use fabric softener
Hang to dry — do not tumble dry or expose to direct heat
Store out of direct sunlight to help preserve colour and quality.
Our Guarentee
Need a different size? Changed your mind? No problem. We make returns and exchanges easy.
Order Ships Within 48 Hrs
We work fast to get your goods to you so you can start enjoying your pieces.
Quality You Can Count On
Thoughtfully designed, play-tested, and made to last—comfort, function, and style in every stitch.
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Free shipping on orders +$99
Let customers speak for us
from 1370 reviews
PJ Hunt Success!
I have a very tall and muscular 4 year old girl and so many pjs are hard to pull over her head, over her ankles and she grows out of them so fast! I LOVE the fit of Roobear PJ’s SO much and so does she! The tops are longer and not so tight around the belly (like most we have tried). They are extremely soft and if she’s comfortable & happy, so am I! Also such a huge win that the prints are ADORABLE. Will definitely be buying more in the future and passing the ones we already own to her little sister :)
this fleece is amazing!!! I would recommend sizing up though. My son is 2.5 and on the smaller side and he could’ve gotten away with a larger size for longer wear! Luckily his younger brother will be able to wear it too. Going to grab a larger size for next year too :)
My oldest is long and slim so it is hard to find PJs for him that don't slide right off. These are really great. 6t from places like Old Navy are too short on him but these are a really great fit. I can tell I'll get to use these for my daughter and then my nieces because the quality is impressive. Thanks so much.
We usually buy Kyte brand. But one of my friends posted about Roobear and we tried it out and haven’t turned back! Better quality, longer lasting, and I love how thick the cuffs on the arms and legs are!
I’m very happy with all the onesies and pjs I’ve ordered from Roobear! I have recommended them to my mom friends as well as to people looking to buy baby gifts! Great quality and fair pricing! Highly recommend!
I got holiday pajamas and a sleep sack from Roobear. This was my first time ordering. It is the softest material! And the quality is excellent. I got the 2.5 TOG sleep sack and it is so cozy and warm. Happy to support them in the future.
I love all the pieces I’ve ordered from Roo bear. From the day wear to the pajamas… everything is such great quality! Always great communication with Mira as well.
Ordered a pair of pjs and chose local pick up at oh baby and when I saw the jackets in person I had to snag one! So adorable and well made! Softest jammies ever. Will definitely be buying more.
I just got my second order from Roobear and my daughter loves them just as much as the first time. “Mommy they’re so soft!” They are true to size and so soft and stretchy which allows room to grow. Plus the new daywear is so cute!!
These pj’s are so soft and have the cutest prints. My kids still have their last years Christmas jammies in constant rotation and I can’t see it being any different with these ones! So excited to match with my kids!
I have sooooo many Roobear graphic tees because the quality is so amazing. They’re thick which is great because my kids get holes in a lot of their other shirts. They’re adorably oversized. Cant get enough of them !!
J
Jayme Soloshy
So cute
This tee is absolutely adorable! Perfectly oversized, soft and the graphic on it is so cute. Love it paired with the linen pants and baseball cap!
A
Amber
Happily surprised!
I knew this T-shirt would be amazing.. I just didn’t know how amazing! It is a thicker material, but it is SO soft. I couldn’t believe it when I got it! And it is the cutest print! Definitely recommend !!
R
Reema
Amazing quality
These are amazing. I got two in the BFIJ sale and am kicking myself I didn’t get all of them! Will be buying size ups for next summer when they restock! We’ve gotten so many compliments on this shirt. The material is something I’ve never felt in kids clothes before. It’s thick in a way that makes it feel like designer quality, but it doesn’t seem heavy or hot on my toddler (who is generally a sweaty little boy!). The cut is perfectly oversized, doesn’t look weird or boxy. It washes up great also, which was my worry with such a light colour, but it looks brand new after a day biking and in the park, and trust me I’m really bad with getting stains out.
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Lidia
Bamboo sleeper
Amazing quality! Going to purchase a few more of those; very affordable as well for what you get! I give it a 5 star!
